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What kind of content works on TikTok?

TikTok content

Before using social media platforms to increase brand awareness, it is essential to identify what kind of content works on that platform. You could be losing out on many opportunities to grow and connect with potential leads if your business isn’t using the TikTok platform. However, in order to succeed, you need to have strong TikTok content ideas. 

So, let’s see what kind of content works on TikTok without further ado! 

5 major types of TikTok videos to make on TikTok

  1. Videos based on trending sounds

TikTok videos are always based on trending sounds. Sounds are a huge part of TikTok. So, it’s a great success for creators to take a popular sound and use it in a video with their own twist. Also, keep in mind that you have to search for what sounds are trending on TikTok. For that, just pull up the “Add Sound” button and you can see a whole list of trending sounds.

  1. TikTok challenges

Challenges are a popular content type like many other social media platforms. We can see lots of different challenges on TikTok. Many of them are created by companies to promote brand awareness like branded challenges. You can create videos where you participate in trending challenges and use the appropriate hashtags when it comes to TikTok challenges.

  1. Videos based on trending hashtags

TikTok has a wide section where you can view famous videos and trending hashtags. So, to see what’s trending in the present and start planning your content strategy, TikTok is a great platform. If you want to be popular, the best tip is to choose a couple of really famous hashtags and a few less popular ones. Further, select the trending hashtags that are highly ranked.

  1. Influencer collaboration videos

If you’re connecting and collaborating with a famous creator on TikTok, it can be a great way to extend your reach and grow your audience. Also, you can get access to your followership and have the chance to catch up with your tone with their own special style and classics by uniting with influencers. But take some moment to choose what content would benefit both of your tones.

  1. Lip-syncing videos

Lip-syncing videos were really the first type of content that TikTok became known for along with dance videos. Lip-syncing videos were actually the foremost type of content that TikTok came for with dance videos. Lip-syncing videos are quietly some of the most viewed vids on TikTok. And, appear to be a feeling and natural part of the TikTok ecosystem. You can add your own unique twist to a current popular lip-sync and you can easily get great popularity for your brand. 

What is your favorite type of video to make on TikTok?

Just as I mentioned below, your strategy and TikTok content ideas need to be strong and provide valuable, engaging, and entertaining information to your audience and potential leads in a video format in order to succeed. Our research is just a friendly reminder to make those all-important tweaks, however, we would like to know what your favorite TikTok content type is. Tell us in the comment section! 

What do you think?

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