Are brands on TikTok? (And should they be?)

brands on TikTok

There is one question we get asked all the time: “Should our brand be on TikTok?” Yes, definitely! TikTok is not just an addictive scrolling platform that is useful only for your Gen Z kids, youngsters, and older. To “go viral” on your brand, TikTok is the best platform with the most opportunities. So, let’s talk about TikTok’s business opportunities. 

Are brands on TikTok?

The short answer is “YES.” However, it is not fit for every business. But, with TikTok, you have a higher chance of going viral. The brand focuses more on discovery rather than showing you content from your friends, due to TikTok’s algorithm. To see content from those you already follow, there’s a separate feed to see. But, the For You page allows users to discover new content.

That means, to reach a wider audience than you can on other social media sites, TikTok provides brands with a unique opportunity. So, get discovered by those interested in your content, generate more followers, and increase your chances of making a sale.

Why should your brand be on TikTok surely?

  1. TikTok is a search engine

With a powerful algorithm, TikTok is more than a platform. Users are utilizing TikTok to search for things. Through a “For You” page, users can browse tags that interest them, and save inspirational and informative content. If you like a video, comment on it, duet with it, or simply if you’ve already watched it that’s enough to tell TikTok, “I like this, show me more.” So, there are no wasted advertising dollars, because ads are only shown to viewers who are likely to be interested in them.

  1. Reach Gen Z where they are

For brands, this is the high time to give more attention to the rising buying power of Gen Z. instead of narrowing in on Millennial shopping trends. By partnering with influencers that they have already built trusted relationships with, or everyday creators with whom they can easily relate, brands can easily engage with Gen Z. 

  1. Proven success, TikTok drives sales

We can expect a product to sell out in a matter of days when it goes viral on TikTok. Here are some TikTok marketing brand examples:

  • Chipotle
  • Duolingo
  • Washington Post
  1. Brands are still shaping long-term content strategies

If you try TikTok, it also has a low risk.

Most popular TikTok content types to promote your business

  1. Video created by your team

Your business should be sharing on TikTok your video content created by you and your team and here is the top type of content. 

  1. User-Generated content

It’s very close that members of your audience will interact with you when you create and share video content and as your followers grow. They may recreate your videos (especially out-of-the-frame ones), and use your products in videos. To engage with your audience and share additional content to your account, all of these are amazing opportunities to help brands. 

  1. Advertisements

Now, TikTok has a new advertising platform called “TikTok For Business”. Here are various kinds of TikTok ads:

  • Top view 
  • Infeed ads
  • Brand Takeovers
  • Hashtag Challengers
  • Branded effects
  1. Influencer-Created content

TikTok’s influencer marketing is alive and thriving there as well.  

TikTok isn’t a serious platform. But, if you have a creative mind, you can get more opportunities through this platform! 

What do you think?

Written by admin

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Who uses TikTok

Who uses TikTok?

Is TikTok harmless or harmful

Is TikTok harmless or harmful?