What is TikTok?

TikTok rewriting the world. For starters, TikTok is an eminent social media site that provides a great platform to create, watch, and share 15-second videos shot on mobile devices or webcams. TikTok allows users to create creative content with filters, stickers, voiceovers, sound effects, and background music. 

Today, with over 2 billion downloads globally (and counting!)TikTok is the world’s seventh-most popular social platform so if you want to learn more about this amazing platform, you can stay with us! 

The history of the TikTok video-sharing platform

TikTok was first introduced in 2018. Before it became TikTok, it was called Musical.ly. TikTok is a short-form video-sharing app that mainly focused on lip-syncing content and gained significant popularity at the time. Now, the TikTok platform is no longer just for lip-syncing. Creators on the platform are getting extremely creative with their content so this platform boasts 2.5 billion downloads now. 

What about the TikTok popularity?

Now, TikTok has one billion monthly active users because it’s quickly catching up with Instagram as one of the leading social media platforms. Further, it became the most downloaded photo and video app on the App Store in the year of its launch. But what is the secret behind TikTok’s massive popularity?

Here are some key reasons:

• Celebrity approval 
• Viral trends and challenges come with this platform
• Eye-catching content
• Easy content creation, viewing, and sharing 

Key features of TikTok

1. Video recording and uploading

The basic feature is that you can record videos through this app. Also, you can upload those videos from your camera roll. This is a great option to show your talents to the world.

2. Video editing feature

TikTok has robust editing tools and through this, you can get as creative as you want with their videos.

3. Filters and effects

One of the best features of TikTok is its filters and effects. Beyond beauty filters that allow for airbrushed perfection, it also offers fun stickers and animations that can make your video pop. Because of this feature, TikTok has a wide popularity among teenagers and youngsters.

4. TikTok sounds

TikTok has a wide collection of sounds. So, you can add your favorite playlists to your videos’ background music.

5. Live video streaming 

You can use live-streaming videos to interact with your followers in real time. Also, you can send gifts to creators while they stream live videos. 

6. Voiceover

The best part is that you can record your own voiceovers for your videos. That way, you can add narration to your pre-recorded video and get your message across more effectively and at your convenience. 

7. Duet

You can create duet video videos with another user’s content.

8. Video reply feature

TikTok allows you to create a video responding to a specific comment. So, the comment will be highlighted as an overlay in your video.

TikTok and marketing

TikTok marketing is still maturing. The number of growing agencies are helping brands to create the kind of quirky content that gets clicks on TikTok. You can create light, fun TikTok campaigns set to music, and through these, you can increase your brand awareness. The ultimate goal is to introduce your brand to the users.

Final word

TikTok is set to become one of the top social media platforms in the market, with the platform quickly evolving with new features and growing its user base. So, also be a part of TikTok and enjoy yourself with amazing short videos!